Fathers Matter - An Edutainment Initiative Promoting the Positive and Active Role of Men in the Lives of Children, in Order to Mitigate the Risks Associated with Uninvolved Fathers

Abstract for a Comm Talk from the 2022 International SBCC Summit in Morocco:

"Fathers Matter Campaign aims to challenge and inform men and women, about the important role fathers play in the lives of children. It seeks to create a public debate about the important role of fathers, in a country where the majority of children grow up in households without their biological fathers. The campaign also seeks to shift deeply entrenched social norms that keep men, especially those who are jobless, out of their children's lives. The campaign uses popular entertainment formats to tackle a series social issue and grapple with entrenched cultural norms around fatherhood. Is providing money all that a father needs to do? How do men who are jobless play a role in their children's lives?"