Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Meaningful Media

0 comments
Meaningful Media is a nonprofit network, based in the United States, which works to increase the quality, visibility, and impact of pro-social media.
Communication Strategies

Meaningful Media puts this mission in action through internet- and in-person-based approaches including:

  • Networking: Meaningful Media's Membership Program, Professional Networks, and Students for Meaningful Media Chapters are designed to connect creators, distributors, and advocates of socially relevant media. Basic membership is free. Meaningful Media also runs a Leadership Corps programme that connects like-minded professionals and gives them the opportunity to contribute their skills (e.g., social media/marketing, writing/research, graphic design, etc.) on a volunteer basis to create social change.
  • Research and Resources: Meaningful Media seeks to inform producers and consumers of meaningful media through reports, newsletters, fact sheets, and the Meaningful Mediapedia, a searchable portal aggregating information on media projects, organisations, and resources that address social, economic, and political issues. Monthly Meaningful Memo newsletters bring together examples of successful pro-social media; click here to subscribe.
  • Education: Meaningful Media sponsors classes, seminars, workshops, screenings, and forums, such as, "Using Media as a Change Agent: Increasing Reach and Impact," which includes: examination of the causal link between media exposure and behavioural change, elements shared by successful socially relevant media, and strategies for effectively marketing and distributing meaningful media.
  • Professional Services: Meaningful Media works with clients to advance social issue media projects through consulting, promotion, and fiscal sponsorship.
Development Issues

Networking, Media.

Sources

Meaningful Media Newsletter, June 22 2010; Meaningful Media website, July 22 2010; and email from Marisa Murgatroyd to The Communication Initiative on July 23 2010.

Teaser Image
http://www.comminit.com/files/n110905568926245_4346.jpg