Act Now! (Entra en Acción) - Latin America
In August 2003, The Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP) and the Advocacy for Population Program (APROPO) launched a Spanish-language website for young people. The interactive Act Now! (Entra en Acción) portal is designed to give adolescents in Latin America access to accurate information on a broad range of issues that are important to them.
Communication Strategies
The central strategy informing the development of the Act Now! (Entra en Acción) portal is addressing adolescents' needs in a holistic way. The news, information, orientation, and resources available on the site are meant to be comprehensive, factual, up-to-date, and non-judgmental.
Specifically, the site is designed to enable Latin American adolescents to find answers to a wide range of questions, such as: How do I know if I'm in love? What does democracy mean? How can I prepare a CV and apply for scholarships? The information is meant to be broad-ranging, spanning issues of health, sexuality, nutrition, democracy, environmental conservation, drug and alcohol prevention, vocational training, and life skills.
Services available on the site include information, online (confidential) counseling, e-greetings, a search engine, and links to youth organisations. The site is meant to be colorful and fun; it provides sports, music, fashion, and entertainment news.
Specifically, the site is designed to enable Latin American adolescents to find answers to a wide range of questions, such as: How do I know if I'm in love? What does democracy mean? How can I prepare a CV and apply for scholarships? The information is meant to be broad-ranging, spanning issues of health, sexuality, nutrition, democracy, environmental conservation, drug and alcohol prevention, vocational training, and life skills.
Services available on the site include information, online (confidential) counseling, e-greetings, a search engine, and links to youth organisations. The site is meant to be colorful and fun; it provides sports, music, fashion, and entertainment news.
Development Issues
Youth, Health, Technology.
Key Points
In Peru, users of the Internet are mainly young people - they have access to a network of approximately 2,500 public terminals. In Lima alone, 74% of total youth (or more than 1 million people) connect to the Internet on a regular basis.
In an effort to increase access to the Act Now! portal, organisers are working to establish partnerships with other organisations and networks interested in adolescent development.
In an effort to increase access to the Act Now! portal, organisers are working to establish partnerships with other organisations and networks interested in adolescent development.
Partners
CCP and APROPO, with financial support provided by the U.S. Agency for International Development (USAID).
Sources
Press release, and letter, forwarded by Marcela Aguilar to The Communication Initiative on September 16 2003; and the Act Now! (Entra en Acci
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