Main Page | Social Norms

Social norms action with informed and engaged societies

Legacy Partners

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.

Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.

We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.

Social Networks and Gender Inequitable Attitudes among Men and Women in Rural Nepal
By carijoclark
February 20, 2025 - 08:24
Adapting the Social Norms Exploration Tool in the Democratic Republic of the Congo to Identify Social Norms for Behavior Change
By ksugg1
October 30, 2024 - 05:14
Understanding the Mechanisms of Change in Social Norms around Tobacco Use: A Systematic Review and Meta-analysis of Interventions
By wdevans
October 18, 2024 - 02:01
Aa'rar Kissa (Our Story) Audio Drama Series
By BBC Media Action
September 16, 2024 - 05:35
Religious Leaders Championing Social and Behavior Change for Improved Maternal and Child Health: The Breakthrough ACTION-Nigeria Experience
By Breakthrough-ACTION
September 16, 2024 - 01:50
Agency for All Project
By Rebecka I. Lun…
July 30, 2024 - 04:53
Adolescent Transition in West Africa (ATWA) Outcome Evaluation: 2022-2023 Endline Report
By kathrynmbarker
July 24, 2024 - 08:42
Using Vignettes to Gain Insights Into Social Norms Related to Voluntary Family Planning and Gender-Based Violence in South Sudan
By melpavin
June 24, 2024 - 09:15
How Do Social and Behavioral Change Interventions Respond to Social Norms to Improve Women's Diets in Low- and Middle-Income Countries? A Scoping Review
By lisasherburne
June 10, 2024 - 08:17
An Ecological and Culturally Grounded Approach to Promote Adolescent Girls' Rights and Development: A Case Study from Senegal
By Judi Aubel - T…
May 23, 2024 - 02:53
Examining the Association between Men's Gender Equitable Attitudes and Contraceptive Outcomes in Rural Maharashtra, India
By anitaraj
April 02, 2024 - 10:12
Social Norms, Diffusion, and Women's Risk of Intimate Partner Violence in Nepal: Impact Assessment of a Social and Behavior Change Communication Intervention (Change Starts at Home)
By carijoclark
January 22, 2024 - 07:39
"Like a Broom Tied Together": A Qualitative Exploration of Social Cohesion and Its Role in Community Capacity Strengthening to Support Integrated Health in Nigeria
By msilva-tulane
November 02, 2023 - 07:50
"I Had to Change My Attitude": Narratives of Most Significant Change Explore the Experience of Universal Home Visits to Pregnant Women and Their Spouses in Bauchi State, Nigeria
By Loubna Belaid
September 26, 2023 - 04:12
Six Recommendations for Provider Behavior Change in Family Planning
By heather.hancock
August 24, 2023 - 02:49
Norms-Shifting on Social Media: A Review of Strategies to Shift Health-Related Norms among Adolescents and Young Adults on Social Media
By lutkenhaus
August 02, 2023 - 08:46
What tomorrow's evaluation looks like today: Lessons from the evaluation of the RANI Project, a first of its kind social norms-based cluster randomized controlled trial (RCT) in India
By Rajiv N. Rimal
December 06, 2021 - 08:07
Arabia Felix: Perspective change in Yemen through serious games
By hanjaholm
September 03, 2021 - 12:18
Faith Leaders as change agents to reduce early marriage incidents in Afghanistan
By Lira2750
June 30, 2021 - 00:51
Do we need to focus on gender norms to change them?
By Dr. Caroline H…
May 11, 2021 - 10:14
OVERALL SOCIAL CHANGE - the new terrain we walk - Social Shakes
By Warren Feek
December 05, 2018 - 09:02
SBCC Summit 2016 CommTalks: Characteristics, Conceptualization and Methodologies of Revela2
By adelaida
May 11, 2016 - 05:55
Video Blog 1: ¿Cómo se establecen las normas en nuestra casa?
By Juana Marulanda
January 25, 2013 - 18:16

ACTION

Echoes of Change Radio Drama

Sep 3, 2024 - 08:34

CARE International UK

Agency for All Project

Jul 30, 2024 - 04:53

Rebecka I. Lundgren - Center on Gender Equity and Health

Power to You(th)

Jun 25, 2024 - 02:16

AMREF (African Medical and Research Foundation) - fundraisin

Preventing Child, Early, and Forced Marriage and Countering Violent Extremism in Cabo Delgado Project (Uholo-Raparigas e Jovens)

Jun 20, 2024 - 01:56

Pathfinder International

Act With Her (AWH)

Jun 18, 2024 - 05:01

Pathfinder International

Jun 7, 2024 - 04:14

ICRW Asia Regional Office

Impact

Engaging Fathers to Support Child Nutrition Increases Frequency of Children's Animal Source Food Consumption in Rwanda

Jul 9, 2024 - 08:17

valerieflax

Randomised Experimental Evaluation of a Social Media Campaign to Promote COVID-19 Vaccination in Nigeria

Jun 13, 2024 - 02:40

wdevans

Long-term Impacts of the Bandebereho Programme on Violence against Women and Children, Maternal Health-seeking, and Couple Relations in Rwanda: A Six-year Follow-up of a Randomised Controlled Trial

May 24, 2024 - 06:36

g.barker

Outcomes of a Social Media Campaign to Promote COVID-19 Vaccination in Nigeria

Apr 19, 2024 - 05:22

wdevans

Effectiveness of Combined Interventions to Empower Girls and Address Social Norms in Reducing Child Marriage in a Rural Sub-district of Bangladesh: A Cluster Randomised Controlled Trial of the Tipping Point Initiative

Mar 1, 2024 - 06:17

anne.sprinkel

Social Norms, Diffusion, and Women's Risk of Intimate Partner Violence in Nepal: Impact Assessment of a Social and Behavior Change Communication Intervention (Change Starts at Home)

Jan 22, 2024 - 07:39

carijoclark

Videos

Rebecka I. Lundgren - Center on Gender Equity and Health
AMREF (African Medical and Research Foundation) - fundraisin
Pathfinder International
ICRW Asia Regional Office
Breakthrough-ACTION
Judi Aubel - The Grandmother Project (GMP)

OPINIONS

Evaluating gender mainstreaming vs. evaluating gender-transformative change

Oct 15, 2024 - 04:37

Ranjani.K.Murthy

From 'witches' to powerful agents of change: the critical role of grandmothers

Jun 6, 2024 - 02:42

Judi Aubel - The Grandmother Project (GMP)

Shifting Harmful Social Norms

Jun 28, 2023 - 07:20

DAI's Digital Frontiers

Juxtaposing gender-transformative programming with equity, intersectionality, human rights, and environment justice

Apr 18, 2023 - 13:33

Ranjani.K.Murthy

Why gender-responsive communication interventions are critical in the battle against COVID-19

Apr 8, 2020 - 05:26

siniramo

Slowing down the covid-19 outbreak: changing behaviour by understanding it

Mar 19, 2020 - 02:37

susan.michie

Dialogue

The Drum Beat Network
Network Facilitator: Warren Feek
Soul Beat Africa Network
Network Facilitator: Warren Feek
Red de La Iniciativa de Comunicación
Network Facilitator: Warren Feek

More Networks and Groups

From the Past

Ideational Factors Associated with Net Care Behaviour: A Multi-country Analysis

Feb 24, 2022 - 05:07

Stella Babalola

Young Adults' Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

Feb 18, 2022 - 11:25

VenetiaBaker

Stigma Reduction Training Improves Healthcare Provider Attitudes toward, and Experiences of, Young Marginalized People in Bangladesh

Feb 14, 2022 - 11:23

Scott Geibel - Population Council

"On the Last Day of the Last Month, I Will Go": A Qualitative Exploration of COVID-19 Vaccine Confidence among Ivoirian Adults

Feb 14, 2022 - 05:50

danielle.naugle

Shifting Gender Norms to Improve HIV Service Uptake: Qualitative Findings from a Large-scale Community Mobilization Intervention in Rural South Africa

Feb 11, 2022 - 02:47

Julie Pulerwitz - Population Council

Pneumonia-related Ideations, Care-seeking, and Treatment Behaviors among Children under 2 Years with Pneumonia Symptoms in Northwestern Nigeria

Feb 3, 2022 - 09:38

Udochizo

The Influence of Schooling on the Stability and Mutability of Gender Attitudes: Findings From a Longitudinal Study of Adolescent Girls in Zambia

Feb 1, 2022 - 04:45

Nicole Haberland

Understanding Family Planning Outcomes in Northwestern Nigeria: Analysis and Modeling of Social and Behavior Change Factors

Jan 27, 2022 - 10:54

phutchin

Previous Comments

Norms Changing Strategies - West Africa Lessons

Social norms and African societies
Sun, 11/14/2021 - 13:03
Mamadou
What works to shift social norms?

Tools and Resources - Ethiopia
Thu, 10/28/2021 - 10:39
multidisciplinary3
What works to shift social norms?

Social norms, teachers and violence against children
Sun, 10/31/2021 - 07:53
Rebecka I. Lun…
What works to shift social norms?

Social norms, men, boys
Tue, 11/16/2021 - 08:17
joanvn
What works to shift social norms?

Social Norms change - Importance of We?
Tue, 10/26/2021 - 09:44
Warren Feek
What works to shift social norms?

Dear Neil and all In reply to
Mon, 11/01/2021 - 10:09
Alice Welbourn…
What works to shift social norms?

Violence and Children - Shifting Social Norms
Thu, 10/28/2021 - 11:15
Besnik Kadesha…
What works to shift social norms?

What is Effective to Shift Norms? Sierra Leone experience
Mon, 11/15/2021 - 14:37
LisaSebree
What works to shift social norms?

The Gambia - Social Norms Shifting
Thu, 10/21/2021 - 13:09
Poncelet
What works to shift social norms?

Hi Michael,
Sun, 10/31/2021 - 08:13
Rebecka I. Lun…
What works to shift social norms?

Western Uganda - Social norms - child/early marriage
Tue, 11/16/2021 - 08:28
Ramadhan Kirunda
What works to shift social norms?

Inclusion and Self-efficacy for Social Norms change
Wed, 10/27/2021 - 09:38
tturk
What works to shift social norms?

Social media and norms - reply to Rebecka Lundgren
Wed, 11/03/2021 - 09:15
neilpw1
What works to shift social norms?

COVID-vaccine and perceptions of risks versus benefits
Thu, 10/28/2021 - 23:40
neilpw1
What works to shift social norms?

Kenya - sexual reproductive health and rights
Tue, 11/16/2021 - 08:13
joierugasira
What works to shift social norms?

Very strong socio-cultural norms
Wed, 10/20/2021 - 13:25
mwodawat
What works to shift social norms?

Social media and norms
Sun, 10/31/2021 - 10:42
Rebecka I. Lun…
Community Mobilization Activities for VAW Prevention During COVID-19

Intrafamily violence against women
Wed, 02/17/2021 - 17:50
ComDev888
Social Change Principles and Strategies

Social Change Principles and Strategies
Mon, 06/29/2020 - 19:37
pmefalopulos
Heroines of Health

Thank you!
Wed, 08/02/2017 - 07:44
Anonymous (not verified)

Popular