Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Social Change Principles and Strategies

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Social Change Principles and Strategies Powerpoint as Image

Building on and from the group convened by The Rockefeller Foundation to understand, based on practice, research and strategic thinking from a group of people across the Global South and North, the following are suggested as key strategic elements for social change support action: 

Amplify marginalised voices - the analysis and ideas of people and communities most affected by issues and those not normally engaged in decision-making

and

Convey accurate information - irrespective of political, economic and social influence

along with

Provide space and support for public engagement, dialogue and debate - on the issues that people identify as having a major affect on their lives  

whilst

Work with organic social movements that emerge from and engage local, national and global populations

support that includes

Create platforms - through which people can network and organise on the issues of primary concern to them

with the key engagement role being to 

Convene the people giving voice to the issues in their lives - with decision-makers responsible for policies and resource allocation related to those lives

whilst

Work and communicate in ways that resonate with the people and communities who are being engaged

There are a large number of very illustrative examples of this in action - for example see in the Social Change theme site

 

Sahiyo Stories/Voices to End FGM/C

 

Women, We Write the [Hi]story Project

 

Effectiveness of Community Dialogue in Changing Gender and Sexual Norms for HIV Prevention

 

Can basic income contribute towards SDG 5 on Gender Equality and Women’s Empowerment?

 

The Barefoot Guide to Working with Organisations and Social Change

 

Empowering Communities, Informing Policy: The Potential of Community Radio

 

Minga (Peru)

 

Just seven examples - more here

 

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