Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Africare HIV/AIDS Initiative

0 comments
The Africare HIV/AIDS Initiative is a series of radio documentary programmes on the Africa Learning Channel (ALC). It was created to provide life-saving information about prevention and treatment measures that can help stem the tide of the HIV/AIDS epidemic in Africa.
Communication Strategies

In May 2002, Africare field officers organised community events including radio listening clubs around broadcasts of the ALC. For 3 hours every week, hundreds of people at 10 programme sites in each country gathered to listen to the ALC.

Listening sessions were preceded by hour-long cultural events and are followed by facilitated discussions during which community members discuss programme content, and its applicability to their particular circumstances.

Development Issues

HIV/AIDS.

Key Points

The pilot phase of the project ended in September 2003. A final evaluation of the project indicated that more than 50,000 people participated directly, and millions more were reached by community radio stations. “There was a significant increase in the number of youth aged 15-24 requesting condoms from hospitals and clinics among project participants. In some project sites, there was an increase of between 30 and 100% in use of [voluntary counseling and testing] VCT sites.

Organisers claim that several community initiatives arose as a direct result of people's participation in listening clubs. For example, a youth initiative following an ALC broadcast about wife inheritance and HIV/AIDS has resulted in the banning of the practice in Mwase village in Zambia. “Project participants felt better equipped to deal with some of the psychosocial aspects of the HIV/AIDS pandemic because of the programmes.”

Partners

First Voice International, US Agency for International Development (USAID), Africare.

Sources