Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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AIDS Alive

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AIDS Alive is a South African non-governmental organisation (NGO) that provides HIV/AIDS information and support on the prevention of transmission of HIV/AIDS and re-infection by those already infected. The organisation’s members are all HIV-positive women who live in a township on the outskirts of Cape Town, South Africa.
Communication Strategies
The women get condom supplies from the provincial government and go across the townships promoting and educating people about the need for protection against transmission and re-infection of HIV.

The women provide a support group for their members and the wider community. They promote knowing your status and ensure that no one known to them goes alone for HIV testing and receiving results. They aim to share their experiences and provide support to those newly knowing they are positive, helping them to tell family and friends and keep themselves healthy.
Development Issues
HIV/AIDS, Women, Gender.
Key Points
The organisation’s aim is to promote healthy living and to spread the need for condom use amongst all people including those who know their status. The health promotion messages are targeted at those who are already infected. AIDS Alive members intend to develop their NGO further to reach other townships in the area and further around Western Cape Province and also to model and market their approach for others to replicate in and around Sub Saharan Africa.
Partners

Danish International Agency (DANIDA), United Nations Population Fund (UNFPA), United Nations Programme on HIV/AIDS (UNAIDS), United Nations Population Fund (UNFPA), Ghana Social Marketing Foundation, Society for Women and AIDS in Africa (SWAA), Female Health Company.

Sources

The Female Health Foundation Newsletter on March 8 2005.