Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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AIDS Vaccine Advocacy Coalition (AVAC)

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Founded in 1995 in the United States, the AIDS Vaccine Advocacy Coalition (AVAC) is a community and consumer-based advocacy organisation working to accelerate ethical development and delivery of AIDS vaccines to populations throughout the world. AVAC critiques the work of industry and government, provides education and mobilisation services, and speaks on behalf of affected communities. AVAC's goal is to involve affected populations in work to promote the ethical introduction and distribution of life-saving HIV/AIDS technologies such as vaccines and microbicides.
Communication Strategies

AVAC works to provide independent analysis, policy advocacy, public education and mobilisation to enhance AIDS vaccine research and development. A key channel for these efforts is the AVAC website, which is designed to support a network of individuals by sharing research, policy alerts, and strategies for action. Various links and resources designed to inform and engage vaccine advocates are offered.

As that handbook title suggests, in carrying out outreach and mobilisation activities, the engagement of AIDS-affected communities is AVAC's key strategy. The thought is that "Community members need to be involved to assure ethical conduct of studies, protection of clinical trial participants, and equitable access to AIDS vaccines when they become available."

One specific example of AVAC's advocacy work concerns mobilisation for the public and government to cooperate to meet the deadline set by then-President Bill Clinton in 1997, who urged the development of an AIDS vaccine in 10 years' time. To that end, each May AVAC publishes an annual report on the global status of the effort; click here for access to these reports. AVAC also puts out various calls for activism, such as one asking the public to get involved by "becoming informed about HIV vaccine research, joining trials if eligible and willing, participating in Community Advisory Boards, working with AIDS prevention and treatment groups to incorporate vaccine awareness, and donating time or money to AIDS vaccine groups or AIDS groups that contribute to vaccine research." By providing specific guidance on its website - e.g., information about and contact details for trials currently being carried out - and through its e-newsletter, AVAC hopes to galvanise the global community to work to meet Clinton's challenge by 2007.

While AVAC works to foster community involvement and activism, the ethical lens of its efforts means urging care with regard to certain types of participation, namely, trial volunteering. "These must be individual decisions, guided by as much open information, consultation, and discussion as possible. This is especially true when dealing with vaccines for healthy people who are at risk for acquiring HIV infection...In addition, the conduct of fruitful and ethical research must always be safeguarded by the involvement of informed community members at all levels and stages of the research process."

Development Issues

HIV/AIDS, Immunisation & Vaccines.

Partners

Funders include The Bill and Melinda Gates Foundation, the Ford Foundation, the International AIDS Vaccine Initiative, Until There's a Cure Foundation, Broadway Cares/Equity Fights AIDS, the Gill Foundation, and the Overbrook Foundation.