Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Bamrasnaradura Hospital HIV/AIDS Project - Thailand

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Integrating prevention communication with care and treatment of HIV/AIDS is the method this bilateral campaign used to maintain sustainability, replicability and the context of their design. All members of the CDC Thailand hospital staff are included in the project, ensuring consistency and success.
Communication Strategies

Working with the Bamras Hospital, a national and regional reference centre was established for integrating prevention with care and treatment of AIDS. By infiltrating every member of the staff with HIV/AIDS information, a consistent, reliable, and replicable project was sustained.
Development Issues

HIV/AIDS
Key Points

Everyone, including the food staff, management, cleaning, financial management, nurses and doctors were trained with HIV/AIDS messages. The training has now been extended to feeder hospitals, community groups, support staff and other carriers.
Partners



CDC Thailand, Bamrasnaradura Hospital, Albion Street Centre, Australian Government

Sources

SEA-AIDS Posting Message 2161, posted by Lindsay Sales, Sept. 20, 1999 Click here to view message.