Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Breaking Borders

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Launched in May 2011, the Breaking Borders brought together South African radio journalists and African migrants living in Johannesburg to produce a series of five radio documentaries about migration. The project was designed to chronicle the stories of both internal and external migrants in South Africa, provide migrants with an opportunity to access media and tell their stories, and build capacity of radio journalists to report on migration. The series was produced by CMFD (Community Media for Development) Productions for FAHAMU Networks for Social Justice, with support from the Open Society Foundation South Africa, and distributed to community radio stations.

Communication Strategies

The Breaking Borders project involved a one week workshop involving community radio journalists and people from migrant populations. The goal of the workshop was to build knowledge and skills, while also using those skills to create a series of radio documentaries about various migration issues. At the workshop, radio journalists and migrants learned about documentary techniques, and then worked collaboratively to plan the story, interviews, and locations to visit as part of the production. During two practical work days, journalists went with migrants to the places they normal frequent, for example, their homes and workplaces, to record interviews and sounds. Each documentary explores a specific migration issue, based on a migrant’s individual experience.

For example, Ana's Story focuses on Ana Dlomo*, a woman living with HIV from the neighbouring province who managed to find her place in Johannesburg through her work with a sex worker's health and advocacy organisation. Darius' Story follows Congolese refugee and activist Darius Kwigomba as he talks about his life and his work with a refugee rights organisation. Farai's Story focuses on Farai Chinomwe, a Zimbabwean mbira player who lost all of his instruments during South Africa's xenophobic attacks in 2008. Onyi's Story follows a young Nigerian basketball player, Onyebuchi Onyejieke, as he talks about the difficulties of being a young person alone and his dreams of playing professional basketball overseas. Finally, Jenny's Story focuses on Jenny Ndamwemezi,*a young Burundian refugee and survivor of gender-based violence.

The documentaries were distributed to community radio stations for broadcast, as well as organisations for use as a training tool. Accompanying background/ fact sheets, including story summaries, ideas, and questions for radio presenters and background information, are designed to facilitate greater media coverage on the issues.

Organisers say that by providing a safe space for journalists and migrant communities to share experiences, stories, and skills, the workshop gave participants the opportunity to find common ground and gain new perspectives. The practical training programme was designed to ensure that participants are able to use the skills they learn, better enabling them to put those skills into practice in their radio stations and communities after the workshop ended. In addition, by distributing the programmes and guide to radio stations and community groups, organisers say the project will ensure wide exposure of the issues, and facilitate increased discussion and debate.

*names changed

Development Issues

Migration, Gender, Refugees, HIV/AIDS

Key Points

According to organisers, migration is an important part of South Africa’s social fabric. Yet South Africans rarely hear the real-life stories of what it is like to be a migrant, and rarely consider the many issues related to migration. At the same time, since many of these issues are sensitive, and many migrants difficult to access, media and journalists are challenged to report accurately and effectively on these issues.

Organisers hope that increased dialogue and improved coverage will begin to change negative public perceptions toward migrant communities in South Africa. In addition, by providing migrant communities with an opportunity to access media, organisers say the project aims to increase their understanding of the media, and equip them with the tools and confidence to interact with their local media.

Partners

CMFD (Community Media for Development) Productions, FAHAMU Networks for Social Justice, Open Society Foundation South Africa

Sources

CMFD Productions website on June 3, 2011