Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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CIDEM/Kumar Warmi Clinic - Bolivia

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The Centro de Informaçion y Desarrollo de la Mujer (CIDEM)/Kumar Warmi Clinic is a holistic clinic that provides education and services that allow women to share knowledge, responsibility and decision making about reproductive health and also to participate in the design of health policies and projects. The approach of CIDEM is based on a gender perspective that permeates the project's concepts, goals, methods and doctor-patient relationships.
Communication Strategies

By improving the accessibility of health care (in terms of location and low or no-cost treatment), and remaining friendly towards families, the poor and the indigenous, the clinic offers integrated services addressing biological, legal, psychological and sociocultural aspects of women's health.
Development Issues

HIV/AIDS, sexual health, women's issues, gender, economic development, reproductive health, nutrition, holistic health, advocacy, violence, children
Key Points

The emphasis of the programme is on continued patient/client education and growth, based on respect for differences, allowing patients to become active participants in their own health care and management. This represents a shift away from the more common situation where medical knowledge is the monopoly of the doctor. The programme maintains a complementary focus on traditional medicine, designed to recognize and reinforce the positive practices of women participants.
Partners



UNAIDS, UNICEF, UNDP, UNFPA, UNESCO, WHO, World Bank, European Union

Sources

Daniel Whelan, Gender and HIV/AIDS: Taking Stock of research and programmes. 99.16E (English original, March 1999)