Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Community Radio Programmes - India

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The Population Foundation of India developed two community radio programmes in July, 2001. Kusumale airs in the Mysore district of Karnataka state and Ujala airs in the Sonbhadra district of Uttar pradeshare.

The radio programmes are designed to teach the customs and practices of the tribal community (Soligas) to provide information, to instill an understanding of rural life, and to eliminate erroneous beliefs among rural people.
Communication Strategies

Scripts solicited from preeminent writers well-oriented to the customs, culture, and needs of the rural community focus on topics such as reproductive and child health, family planning, gender equity, literacy, water supply and sanitation, population and development issues about roles and responsibilities of Panchayats.


These 52-episode magazine programmes in Kannada and Hindi languages broadcast interviews, skits, and information related to health and social development issues geared toward the tribal community, Soligas. The programme airs from 4:30 to 5:00 p.m. on Tuesdays.

Development Issues

Health, Rights.

Key Points

The programmes reach the districts of Tumkur, Mandya, Kolar, Madikeri, Hassan, Chitradurga, Hospet, Karwar, Bijapur, and Raichur.

Partners

One NGO.

Sources

Letter sent from Vincent Victor to the Communication Initiative on March 21, 2002.

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