Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Corporacion Cactus - Colombia

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Cactus is a non-profit organisation, created in 1995 that works to improve conditions for workers in the flower industry. Cactus seeks to promote and carry out research, education, communication and organisation with flower workers and local communities affected by the industry, with the aim of improving the quality of life for those involved.
Communication Strategies

Cactus provides training in labor rights, legal defense mechanisms, social and psychological understanding of processes, worker health and safety, and relevant environmental issues. They produce the Boletin Cactus, which is published every 4 months and carries articles on the international flower industry, just and sustainable production practices, the environment, the economy, and other topics of interest. Cactus broadcasts a radio programme which is heard in the region where flowers are produced. It features exchanges between workers and the local population on different aspects of the flower industry. They also have plans to publish the results of studies they have carried out on the industry.
Development Issues

Rights, Women.
Key Points

Since its beginning in the 1960s, flower production in Coombia has grown to become one of hte country's most important industries. Colombia is the second biggest flower exporting country in the world.

78% of the flowers grown in Colombia are sold in the USA.

12% of the flowers grown in Colombia are sold to the European Union.

According to the Colombian Association of Flower Exporters (ASOCOLFLORES) 75,000 people are directly employed in the industry adn 50,000 more indirectly employed in industry-related jobs.

70% of flower workers are women, many with little formal education. The majority are heads of families.Because Colombian-grown flowers are directed towards international markets, Cactus has focused on establishing relationships with European fair trading organisations. Cactus takes a dual approach to its work by coordinating activities with local workers and with international allies..
Sources

Pamphlet distributed by Corporacion Cactus, April 2001.