Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Cultural Environment Movement (CEM) - Global

0 comments

The Cultural Environment Movement (CEM) is a non-profit coalition of independent organizations and individual supporters in every state of the U.S. and 57 other countries on six continents, united in working for freedom, fairness, gender equity, general diversity, and democratic decision-making in media ownership, employment and representation.
Communication Strategies

Opposing domination and working to abolish existing concentration of ownership and censorship (both of and by media), public or private. Promoting media literacy, media awareness, critical viewing and reading, and other media education efforts as a fresh approach to the liberal arts and an essential educational objective on every level. Collecting, publicizing and disseminating information, research and evaluation about relevant programs, services, curricula, and teaching materials. Supporting journalists, artists, writers, actors, directors, and other creative workers struggling for more freedom from having to present life as a commodity designed for a market of consumers. Working with guilds, caucuses, labor and other groups for diversity in employment and in media content. Supporting media and cultural organizations addressing significant but neglected needs, sensibilities, and interests.
Development Issues

Rights.
Key Points

With the coming of the electronic age, the cultural environment is increasingly monopolized, homogenized, and globalised... Broadcasting is the most concentrated, homogenized, and globalised medium. The top 100 advertisers pay for two-thirds of all network television. Four networks, allied to giant transnational corporations control the bulk of production and distribution, and shape the cultural mainstream. Other interests, minority views, and the potential of any challenge to dominant perspectives, lose ground with every merger.
Partners



NGOs, private organisations and individuals.

Sources

"Why the Cultural Environment Movement" by George Gerbner.