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Cultural Environment Movement (CEM) - Global
The Cultural Environment Movement (CEM) is a non-profit coalition of independent organizations and individual supporters in every state of the U.S. and 57 other countries on six continents, united in working for freedom, fairness, gender equity, general diversity, and democratic decision-making in media ownership, employment and representation.
Communication Strategies
Opposing domination and working to abolish existing concentration of ownership and censorship (both of and by media), public or private. Promoting media literacy, media awareness, critical viewing and reading, and other media education efforts as a fresh approach to the liberal arts and an essential educational objective on every level. Collecting, publicizing and disseminating information, research and evaluation about relevant programs, services, curricula, and teaching materials. Supporting journalists, artists, writers, actors, directors, and other creative workers struggling for more freedom from having to present life as a commodity designed for a market of consumers. Working with guilds, caucuses, labor and other groups for diversity in employment and in media content. Supporting media and cultural organizations addressing significant but neglected needs, sensibilities, and interests.
Development Issues
Rights.
Key Points
With the coming of the electronic age, the cultural environment is increasingly monopolized, homogenized, and globalised... Broadcasting is the most concentrated, homogenized, and globalised medium. The top 100 advertisers pay for two-thirds of all network television. Four networks, allied to giant transnational corporations control the bulk of production and distribution, and shape the cultural mainstream. Other interests, minority views, and the potential of any challenge to dominant perspectives, lose ground with every merger.
Partners
NGOs, private organisations and individuals.
Sources
"Why the Cultural Environment Movement" by George Gerbner.
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