Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Don't Say a Word

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Conducted in 2003, this anti-bullying project from Headlines Theatre included workshops for young people in grades 8 through 12 and a series of live performances involving local high school students.
Communication Strategies

Workshops focusing on anti-bullying were held at Sir Charles Tupper and Gladstone Secondary Schools. Forty young people participated; a play was developed based on these students' experiences of bullying, harassment, intimidation, and violence. The title reflects the code of silence that prevents youth from stopping violence or seeking support. A cast and apprentice crew were selected from among those who attended the workshops.

"Don't Say a Word" used forum theatre and an interactive style of theatre, and featured students from Gladstone and Tupper Secondary Schools. This play, which was performed at Tupper Secondary School February 13-23 2003, was also presented live on the internet on February 23 2003. In association with the play, organisers asked attendees to provide some space around the performance to showcase other kinds of violence prevention and youth- and safety-related projects. By adding something to the play, having information available in the lobby, or providing links on the Headlines Theatre website, organisers hoped that the play itself might serve as a capacity-building opportunity for other relevant projects. They also encouraged community-based events piggybacked on the viewing of the play.

Development Issues

Youth, Conflict.

Key Points

Forum theatre takes a moment from real life and makes it theatrical in order to create a symbolic moment in time that a larger audience can work on. When forum is performed, a short play - perhaps 5 to 10 minutes long - is performed by community members. The story builds to a crisis and stops there, offering no solutions. The play is then run again, with audience members able to "freeze" the action at any point when they see an incident of oppression, or a character engaged in a struggle. An audience member yells "stop!", comes into the playing area, replaces the character she or he sees struggling against the problem, and tries out his or her idea. The process is, ideally, 2 hours long. Rather than putting forward a didactic message, it engages the community in making meaningful choices.

Partners

Financial support for "Don't Say a Word" was provided by: The Canada Council, the City of Vancouver, the B.C. Arts Council, the B.C. Gaming Commission, and the Melusine Foundation.

Sources

Email from Jennifer Girard to The Communication Initiative on January 9 2003; Headlines Newsletter #7A dated January 6 2003; and "Don't Say a Word" page on Headlines Theatre website.

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