Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Fanlight Productions: Social Issue Films

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Fanlight Productions is a distributor of film and video works that address cross-cultural social issues including healthcare, mental health, professional ethics, gender and family issues.

Founded by independent filmmakers more than twenty years ago, Fanlight Productions work to create a select collection of cross-cultural educational programmes which are independent in their vision, emotionally and intellectually engaging in their approach, and accurate and up-to-date in their content.

Most of the films represent the personal vision of independent filmmakers; others have been created by broadcast producers and by organisations with similar fields of interest.

Listed below are two examples of films distributed by Fanlight Productions:
  1. Worlds Apart: A Four-Part Series on Cross-Cultural Healthcare
    by Maren Grainger-Monsen, MD, and Julia Haslett
    Stanford University Center for Biomedical Ethics
    This film series examines the role sociocultural barriers play in patient-provider communication and in the provision of healthcare services for culturally and ethnically diverse patients. The series follows patients and families faced with critical medical decisions, as they navigate their way through the health care system in the United States. Filmed in patients' homes, neighbourhoods and places of worship, as well as hospital wards and community clinics, "Worlds Apart" aims to provide a balanced look at both the patients' cultures and the culture of medicine (full series: 47 minutes, 2003).
  2. Community Voices: Exploring Cross-Cultural Care through Cancer
    by Jennie Greene & Kim Newell
    Harvard Center for Cancer Prevention
    Community Voices uses cancer as a lens to explore the many ways that differences in culture, race and ethnicity affect health and the delivery of healthcare services in the United States. The film explores six theme issues: language, interpretation and communication styles; the meanings of illness; patterns of help seeking; social and historical context; core cultural issues; and building bridges (69 minutes, 2001).