Social norms action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Geneva Plan of Action: Online Multi-Stakeholder Consultation

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In the context of the World Summit on the Information Society (WSIS) process, UNESCO has opened an online platform for strategising about how to carry out multi-stakeholder implementation of the WSIS Plan of Action. This initiative uses information and communication technologies (ICTs) in an effort to foster participation on the part of civil society and all other stakeholders (government, international organisation, private sector) toward the creation of knowledge societies - maximising inclusion and stimulating discussion and input on the broad WSIS priority areas of focus.
Communication Strategies
This initiative is organised as a follow-up process to inspire participation in the "WSIS Plan of Action", which sets time-bound targets in an effort to turn the vision of an inclusive and equitable information society into reality. World leaders who gathered at the Geneva Phase of WSIS endorsed this Action Plan in December 2003; the Tunis phase of the Summit provided more detailed directions on Actions to be undertaken between 2005 and 2015.

UNESCO initiated this web-based process through an in-person consultation in Geneva, February 2006. Participants in this meeting of decided that, in order to launch activities under each Action Line and foster initial contacts among facilitators and participants, UNESCO should develop a web-based exchange to gather diverse opinions on how to accomplish multi-stakeholder implementation. Specifically, UNESCO has opened an online platform to facilitate contacts among stakeholders and to invite online comments on - and organise activities related to - the following Action Lines:
  • C3: Access to information and knowledge
  • C7: E-learning and E-science
  • C8: Cultural diversity and identity, linguistic diversity and local content
  • C9: Media
  • C10: Ethical dimensions of the Information Society
Any visitor to this website may post suggestions for implementations of each of these Action Lines; these comments are shared publicly. The suggestions will be used to shape WSIS follow-up events such as a Global Symposium on Promoting the Multilingual Internet, scheduled to take place in May 2006.
Development Issues
Technology, Rights.
Key Points
This initiative was developed in response to a particular portion of the Tunis Agenda for the Information Society, as follows:

"108. We attach great importance to multi-stakeholder implementation at the international level, which should be organized taking into account the themes and action lines in the Geneva Plan of Action, and moderated or facilitated by UN agencies when appropriate. An Annex to this document offers an indicative and non-exhaustive list of facilitators/moderators for the action lines of the Geneva Plan of Action.

109. The experience of, and the activities undertaken by, UN agencies in the WSIS process - notably ITU, UNESCO and UNDP - should continue to be used to their fullest extent. These three agencies should play leading facilitating roles in the implementation of the Geneva Plan of Action and organize a meeting of moderators/facilitators of action lines, as mentioned in the Annex."
Sources

Email from UNESCO to The Communication Initiative on March 14 2006; and Geneva Plan of Action: Online Multi-Stakeholder Consultation.