Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Health and Media In-Country Course Participants’ Manual

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This practical workshop manual forms part of a five day course run by the Health and Media Partnership. The workshop aimed to teach reporters how to report on HIV/AIDS, TB and malaria in ways that contribute to the prevention and control of these diseases and positively influence the attitudes and behaviours of community members and decision makers.

The overall objectives of the course based on this manual are to:
  • Explain how HIV/AIDS, TB, and malaria is caused and its impact at a national and communitylevel.
  • Summarise general strategies and organisations involved in the control, prevention and management of these diseases.
  • Justify why stories that relate to health are newsworthy and worthy of media attention.
  • Substantiate the importance of responsible reporting on health.
  • Defend the importance of a journalist’s role as an agent of change.
  • Examine new angles for health stories.
  • Identify important health messages that should be communicated through the media.
  • Appraise resources for their journalistic usefulness.
  • Write and report clearly about scientific, health, and environmental issues that relate to control, prevention and management of these diseases.
  • Present and pitch an outline of a story or programme on health.
  • Contribute to an email discussion list to share information on health and develop professional networks.
The manual is broken down into the following chapters: (Click on the title to download each chapter in PDF format)
Languages
Engish and Portuguese
Source

Health and media website on September 11 2006.