Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HIV/AIDS Media Resource Center – Kenya

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The Media Resource Center was opened by Internews Network, to provide Kenyan journalists with needed resources to produce stories about HIV/AIDS. The center stocks more than 2000 HIV/AIDS publications.
Communication Strategies
The center has five computers with high-speed Internet access available for research, and radio digital editing programmes. An electronic database system makes the publications easily searchable and accessible. All services are available to journalists free of charge.

The Kenyan Minister of Information, Broadcasting and Tourism, Raphael Tuju and the United States Agency for International Development (USAID) Mission Director Dr. Kiertisak Toh officially opened the resource center on May 5 2004.
Development Issues
HIV/AIDS
Key Points
"Hundreds of Kenyans die of AIDS every day, and many were infected because they didn't have information on HIV prevention. The media can provide the public with information about prevention and treatment as well as help decrease the stigma and discrimination associated with people living with HIV/AIDS."
Partners

USAID, Internews Network, Department of Information, Broadcasting and Tourism

Sources

Internews website on May 19, 2004.