Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Info-Pack: Understanding and Using Mass Media For Tobacco Control

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Published by the Program Training and Consultation Centre (PTCC) in Ontario, Canada, this infopack contains:
  • a summary of some of the key principles in developing an effective tobacco control mass media campaign;
  • case studies illustrating the successful use of mass media campaigns as part of a comprehensive tobacco control programme; and
  • a discussion about the effectiveness of a variety of tobacco control mass media messages.
Click below to download the Info Pack in English or French.

English [PDF] | French [PDF]
Number of Pages
17
Source

PTCC website.