Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Information, Education & Communication Family Planning Project - Jordan

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This family planning project organized by the Johns Hopkins University that sought to follow the knowledge, attitudes and practices related to family planning in Jordan. The objective of the program was to follow exposure and its relationship to attitudes towards family planning based on high access mass media portrayal of issues.
Communication Strategies

In television, Jordan Channel 1 is very popular among Jordanians, followed by Jordan Channel 2 and Syria Channel's 1 and 2. Surveys of media exposure to family planning on the radio and television related to methods, attitudes and behaviours were studied.
Development Issues

Population, education, family planning, health and nutrition.
Key Points

Approximately 90% of Jordanian men are regular television viewers, and the most popular programmes viewed by Jordanians are news programmes (91%), followed by plays and dramas (76%), religious, cultural and sports events (33%) followed by call-in and health programmes (25%).
Partners



Johns Hopkins University, Center for Communication Programs - School of Hygiene and Public Health, Jordan - Field Office, National Population Commission.

Sources

National Population Commission General Secretariat - Information, Education and Communication Project. Family Planning: Knowledge, Attitudes and Practices in Jordan. Final Report, October 1997. Pages 36-40