Social norms action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Inner Spaces, Outer Faces Initiative (ISOFI) Training in Senegal

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A Côte d'Ivoire, Senegal, workshop, in the planning stages in November of 2013 and implemented in 2014, focused on social and behaviour change communication (SBCC) through the introduction of the Inner Spaces, Outer Faces Initiative (ISOFI) toolkit [Click to go directly to the toolkit in PDF format and see Related Summaries below for more]. It was implemented by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU-CCP) in order to further the ability of programme staff of two non-governmental organisations (NGOs) to consider the topics of gender and sexuality more comfortably and without embarrassment and barriers in their work.

Communication Strategies

The Cote d’Ivoire JHU-CCP office began by conducting a capacity assessment of local NGOs and noticed that the concept of gender was neither well understood nor prioritised. A search of the HealthCOMpass website for SBCC tools on gender and sexuality led to the ISOFI toolkit, designed to help groups who are staffing programmes "identify, explore and challenge their own understanding of gender and sexuality in their lives, the lives of project participants and within the organizations in which they work."

 

Two local NGOs were given training using participatory group activities on gender and sexuality from the five introductory exercises from the ISOFI manual. Pre- and post-testing surveys were included in order to measure changes.

 

Lessons learned include the following from Kam Oleh's blog on the HC3 website:

  •  "The tool is best implemented using a facilitator - not a teacher - approach. For the best response, participants should be prepared for that shift from a classical model to a facilitator model.
  • Try using two facilitators - preferably a man and a woman. This allows facilitators to switch off between observing/taking notes, and formally facilitating. It also boosts participation of both sexes.
  • To the extent possible, ensure an equal number of men and women. This creates balance and facilitates creation of single-sex groups, which helps ease the feeling of embarrassment surrounding sexuality and gender.
  • Participation would improve by recruiting participants who:
    • Are about the same age, to increase openness
    • Come from a variety of organizations, to reduce chatter and embarrassment
    • Have varying levels of education, to encourage brainstorming and thorough analysis
  • Icebreakers are critical to lighten the mood.
  • Be sure to adapt the exercises to the local context and language to make it easy for participants to understand.
  • Provide clear instructions to participants for what is expected during each exercise. You might consider providing worksheets with a summary of the assignment. It is also important to let participants know how much time they have.
  • Watch for participant burnout, especially given the sensitive nature of the topic. We found it emotionally and physically exhausting to conduct exercises 2 and 3 in a half-day. The facilitator(s) must be very comfortable with the topics of gender and sexuality to put the participants at ease."
Development Issues

Gender, Sexual Health

Key Points

As stated in the blog, the training using the ISOF tooolkit helped participants overcome shame and discomfort in talking about sexuality, both in their private and in their professional lives.

Partners

Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU-CCP), funded by United States Agency for International Development (USAID)

Sources

Kam Oleh's blog on the Health Communication Capacity Collaborative (HC3) website, accessed April 11 2014.