Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Making Ends Meet - Global

0 comments
The multi-media project Making Ends Meet: Understanding Livelihoods around the World is a collaboration between the Natural Resources Institute (NRI) of the University of Greenwich and the BBC. The project has at its core a series of radio programmes, which were first broadcast on the BBC World Service in August 2002. Using interviews, organisers hoped to explore the lives of people in remote communities around the world, looking at how they make a living and how their lives and livelihoods are related to those of people in the outside world.
Communication Strategies
Organisers chose 4 very different communities in different parts of the world, with different kinds of livelihoods and different kinds of relationship with the outside world: a fishing village in the Danube Delta, Romania; Gosh, a mountain village in Armenia; a community in Northern Ghana which has had a hippo sanctuary; and a community of Buddhist nuns in the Sagaing Hills in Upper Myanmar (Burma). These communities had been involved in NRI research projects, or were suggested by other contacts. The project leader visited the 4 communities between January and June 2002 in order to gather material. She was joined by BBC production staff and the head of photography at z360, a company specialising in panoramic photography and 'virtual tours'. Interviews were set up and carried out by through a collaborative process involving BBC production staff and the project leader (who has experience in qualitative, and particularly anthropological, research skills).

In these interviews, and the radio programmes that were produced, organisers tried to bring out issues that are particularly important to the livelihoods of people in these communities, and that have relevance beyond the community chosen. Three examples include: how to balance conservation of the natural environment with the livelihoods of human communities; the importance of interdependance between people in remote communities both within the community and beyond it; and the relative importance of self-reliance on the one hand and of links with the outside world on the other hand, for remote communities like these. Click here to visit the NRI website for the series, where you can listen to the programmes and find photographs and text, including panoramic photographs; click here to visit the Livelihoods Connect page for the series, where you will find scripts for the programmes as well as the audio.

Organisers are in the process of developing 'virtual visits' consisting of sequences of panoramic photographs with embedded audio, graphics, maps and text, of the communities focused on in the series; click here to view these. It is hoped that these will be further developed for use in educational contexts.
Development Issues

Economic Development.

Partners

BBC World Service, NRI (University of Greenwich), and z360, with funding from the Rural Livelihoods Department of the UK Government Department for International Development (DFID).

Sources

Emails from Dr. Monica Janowski to The Communication Initiative on September 23 and October 6 2003, and on March 9 and March 17 2006; and Making Ends Meet page on the NRI website.

Teaser Image
http://www.nri.org/MakingEndsMeet/images/020805_mem_burma_100.jpg