Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Malaria Red Reference

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Malaria Red Reference is a World Health Organization (WHO) project that aims to improve health workers' access to malaria information in the Southern Africa region. It aims to provide information support on malaria to health professionals working at the national level down to the sub-district level; a partnership of the medical library with the US National Library of Medicine provides documents on malaria which are not locally available.
Communication Strategies

This programme focuses on providing information through printed publications and the use of information and communication technology (ICT). It is based on the premise that improving health workers' access to malaria information will "help to update their skills and knowledge of malaria, and, in turn, will help them fight malaria more effectively and reduce malaria illness and deaths.”

Specifically, the programme has 4 elements:

  • The Malaria Resource Centre - Based in the University of Zimbabwe’s Medical School Library, this centre contains collections of malaria publications in Southern Africa and is regularly updated. Health professionals working in Southern Africa use the resource centre.
  • The Malaria Red Trunk, which houses a collection of over 60 books, manuals and other texts on malaria. It is distributed at the national and provincial levels.
  • The Malaria Red File, which is a compilation of basic information on malaria for health professionals working in districts and provinces.
  • Electronic access to malaria information through the provision of email and internet facilities to malaria control programmes, use of CD-ROMs to disseminate information, and the WHO - East and Southern African Malaria Control Programme website
Development Issues

Health.

Key Points

The project aims to provide up-to-date information on malaria to health workers trying to combat the disease in Angola, Botswana, Malawi, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.

Partners

WHO, Southern Africa Malaria Control Programme, AusAid, DFID, University of Zimbabwe's College of Health Sciences Library.

Sources

WHO - East and Southern African Malaria Control Programme website on February 3 2005; and email from Agnes Chikonzo to The Communication Initiative on June 13 2006.