Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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My Hero

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My Hero is an interactive web project that encourages use of the internet as a positive and rewarding educational experience. By "discovering heroes through technology", My Hero hopes to enlighten and inspire people of all ages with its internet archive of hero stories from around the world. It uses new information and communication technologies (ICTs), in combination with traditional and non-traditional information sources, to promote critical thinking regarding the meaning and impact of heroes and heroism as well as to foster literacy and cross-cultural communication. The non-profit initiative is carried out by a team of volunteers.
Communication Strategies
My Hero uses ICTs to stimulate thinking and exchange about how and why certain individuals become heroes, that is, how they overcome difficult obstacles to reach their goals and contribute to the common good. The idea is that, by publicly honouring those who have made a difference - in large or small, everyday ways - participants in this global online community reward heroes and encourage heroism. In short, technology is a tool for connecting geographically diverse individuals who are committed to increasing their computer literacy, learning about those in other cultures, and providing "an alternative to the persistently negative images of human activity projected by mainstream media."

The searchable, interactive My Hero website is free and open for use in homes, schools, communities, and libraries around the world. The website, which is offered in English and Spanish, hosts stories of remarkable individuals that are written and submitted by children and adults. For this reason, organisers describe the website as a "collective story telling experience that features both well-known and ordinary figures." For example, Rosa Parks (the stubborn and courageous Afro-American woman who facilitated the United States' civil rights movement) is featured in the My Hero gallery alongside a host of heroes that include: strangers who give others hope through acts of kindness ("angels"), entrepreneurs who have created businesses which have regard for the social needs of the community, citizens who have contributed to local communities, family members, sports figures, and writers and poets.

Specifically, the website is designed to encourage collaboration, creativity, and curriculum development through such features as:
  • "Heroes" - a database of stories
  • "News Wire" - stories of heroes in the news - from the Associated Press
  • "Short Films" - an annual film festival/competition for short films (5 minutes and under). Guidance is provided here on how to tell hero stories with digital media tools, enabling people to create narrative, experimental/musical, documentary, and animated films and to submit them online.
  • "Forum" - a platform for exchange of ideas (for instance, about controversial heroes) with students and educators worldwide.
  • "Library" - a place to share books about heroes.
  • "Gallery" - a section featuring an online template designed to enable participants to create and upload original artwork to illustrate heroes and the subject of heroism.
  • "Teacher's Room" - an area dedicated to educators that features lesson plans, a forum, and resources such as the eCreate tool. The idea is that "the study of heroes applies across the curriculum in all grade levels. For example, it can be an integral part of character education or thematic units, a tool for reading comprehension and the development of writing skills. It can enrich content in math, art and the sciences".
Development Issues
Education, Technology, Children, Youth.
Key Points
My Hero is motivated by the belief that "Youth advocates, parents, teachers and health professionals are increasingly in agreement regarding the importance of mentors and role models in positive youth development. A recent issue of Healthy Kids, a publication of the American Academy of Pediatrics, devoted an entire article to the importance of Heroes in child development. Author Ellen Klavan writes 'role models can give kids the confidence they need to fly high.'"
Partners

The My Hero site is funded entirely by the donations of time and money from companies and individuals. Click here to read about these sponsors.

Sources

Email from Vladimir Kalinin (of Informacionyi Center Po Pravam Rebenka I Cheloveka) to The Communication Initiative on August 31 2005; and My Hero website.