National Mental Health Community Awareness Campaign

The advertising elements of the campaign consisted of three television/cinema advertisements, three billboard advertisements, and a mental health information kit that was mailed out to secondary schools, doctors, and mental health professionals. Phase I consisted of a television advertising campaign conducted for 3 weeks in April and 3 weeks in July; 6 weeks of cinema advertising run during the same time period; and a 13-week outdoor advertising campaign. Phase II consisted of television advertising run over four weeks (2 weeks in October and 2 weeks in November); cinema advertising run over four weeks (1 week in September and 3 weeks in October); and outdoor advertising run for 18 weeks (October-January 1996).

Health.

In 1992, the Australian Health Ministers and the Commonwealth, State, and Territory Governments produced a joint statement entitled "The National Mental Health Policy". The policy was developed to respond to the new direction and challenges brought about by the effort to secure universal access to basic health care. In an effort to break down discriminatory barriers and misinformation in the community, the policy set out plans for a campaign to educate the public on mental disorders. Other components of the policy included developing and evaluating primary, secondary, and tertiary preventive programmes and encouraging further research into the causes of mental disorders.