Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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¡PODER!

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"Imagine the collective change worldwide that can result if that message could inspire the other 600 million girls around the world living in poverty who don't have access to education or healthcare"

¡PODER!, which means "power" in Spanish, is a docu-drama, film-based tool to ensure that girls can advocate for their own causes and their own funding, as well as impacting legislation in their own communities. It is based on the real-life story of 2 indigenous girls in the small town of Concepción Chiquirichapa, Guatemala, who challenged their local mayor to create policies and funding to ensure that girls in their town had access to education and healthcare. In Concepción Chiquirichapa, only 10% of Mayan girls finish primary school, and over 50% get pregnant and have children before they turn 18.

In an effort to change these statistics, Elba Velasquez and Emelin Cabrera, supported by leadership training and support, fought to create more girl-friendly legislation.

¡PODER! does not centre its message or production process around the challenges of being a girl in this community, but, rather, on the power girls possess when given the opportunity to participate in leadership training. Filmmaker Lisa Russell created the story from the ground up by developing the script in collaboration with the 2 girl leaders and having them play themselves in their own story. The film was shot over 3 days in July 2013. It is available in English (see above) and Spanish (click here to watch it on YouTube.)

This is a multi-media effort in the sense that the film is connected via a website that includes information about the film and invitations, such as to the Film Ambassadors Club. "Film Ambassadors receive an online link to the film, Guidelines on How to Host a Screening, ¡PODER! Film Ambassador Swag, and more..."

Length
16:12
Date Year of Production
Not specified
Source

Email from Lisa Russell to The Communication Initiative on October 10 2014; and ¡PODER! website, accessed October 20 2014. Image credit: Lisa Russell