Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Positive Music Project – Sierra Leone

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The Positive Music Project (PMP) is a group of young musicians working with Sierra Leone branch of the International Education & Resource Network (iEARN) to raise awareness among young Sierra Leoneans about issues related to social justice and human rights. They do this through music, especially hip hop, singing in Krio and English. They have released two albums - "Moving to the Beats Mobilising Youth" in 2005 and "Next Next Generation" in 2007.
Communication Strategies

As part of this project, in March 2004, iEARN invited Rap4Rights Rappers from the Netherlands to meet with iEarn youth to create music, and explore human rights and peace-building. Project organiser, Rashid Peters, composed "Child Soldiers Have Suffered So Much", the song that led iEARN Sierra Leone's 1999 Child Soldiers campaign. Through his music, Peters made several contributions which were the subject of national broadcast in the Voice of Democracy radio in Sierra Leone after democracy was restored. iEARN musicians have received awards from such organisations as the BBC and have hosted past concerts with attendance of over 800 people. They have had several appearances on radio and stage, in various social gatherings, and have been showcased at the UN Peace Concert in 2005.

In 2005, PMP produced a 13-song album entitled "Moving to the Beats/Mobilising Youth: Salone fo Go Befo." The songs are also simultaneously being featured in a video documentary done by the iEARN Sierra Leone film crew, in collaboration with Talking Drum Studio, entitled "Search For Common Grounds in Freetown". The 13 songs address topics related to HIV/AIDS and the issue of children's rights (child soldiers) and peace. In December 2005, this album was launched to coincide with an international peace concert in which many young artists had been short-listed.


In 2007, PMP launched "Next Next Generation." This album was designed to influence attitudes and bring about positive changes in society. iEARN director, Andrew Benson Greene said the title derives its origin from the 2007 World Bank Global Development Report, in which iEARN played a key role in research and documenting the challenges youth face in gaining employment in Sierra Leone. Produced in collaboration with Woodcraft Folk UK, this collection is composed of songs by Sierra Leonean youth on topics relevant to youth and today's world. The music album emphasises issues of social justice and human rights with song titles such as "Drug Abuse", "Teenage Pregnancy", and "Respect Woman." The album hopes to be a platform for youth to express their views through music to address global issues. The album was released as a commercial venture, with the hope of gaining funds to support the young people’s education.

The organisation has set up a my space page for listeners to hear their music.

Development Issues

Youth, Conflict, Rights

Key Points

iEARN SL is a non-governmental organisation that serves and rehabilitates youths who have been affected by war. To accomplish this, they have a two-fold mission: to directly rehabilitate Sierra Leonean youths through education and exchanges, and to promote peace education in schools, both in Sierra Leone and all over the world. iEARN SL's rehabilitation programme engages youths in creative writing, music, drama, computer skills and literacy, filmmaking, and fine arts.

Partners

Woodcraft Folk UK, Children's Music Network USA

Sources

iEARN website on June 8 2004 and IEARN website on March 12 2009.

Teaser Image
http://www.iearnsierraleone.org/pages/projects/images/music_talyouthcamp.jpg