Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Quest Manual: Your Guide to Developing Effective Health Communications

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SummaryText
Quest is a framework that takes people through the process of planning, researching, developing, disseminating, and evaluating communication and information resources in an interactive way. It has been developed in recognition of the need for practical and comprehensive guidelines on how to produce effective resources. Quest aims to enhance the quality and impact of communication practice and of resources produced. It is relevant to a wide audience and is adaptable for use at different levels and in different contexts.

The Quest manual is a tool to guide experienced facilitators who aim to develop participants' capacity in resource production, through a participatory approach. It has two sections:
  • The core: the actual process of resource development, divided into seven key stages (1) Assessing needs, 2) Planning, 3) Researching content and design, 4) Developing content and design, 5) Pre-testing, 6) Dissemination, and 7) Post-production evaluation).
  • The How To guides: 20 short, practical guides to key tasks that relate to communication, resource production and/or project management. They complement the core Quest framework and manual. They also serve as stand-alone guides for other work.
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55

Source

Communicating for Advocacy Key List, produced by Source International Information Support Centre.