Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 15 years ago
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Real Men

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Launched in 2005 by the British Broadcasting Corporation (BBC) World Service Trust (WST), "Real Men" is a live phone-in radio programme encouraging Cambodian men to talk about taboo subjects. The weekly programme is being broadcast by the national broadcaster, Radio National of Kampuchea (RNK).
Communication Strategies

This initiative uses the medium of radio to foster the discussion of sensitive issues such as sex outside marriage, condom use, HIV testing, domestic violence, and the consequences of drug abuse. Following a training process carried out by the BBC WST, RNK staff began co-producing the call-in programme. The programme broadcasts frank conversations, and organisers say that callers to "Real Men" are increasingly willing to discuss challenging issues.

Development Issues

Sexual Health, Gender.

Partners

BBC WST, RNK.

Sources

BBC WST newsletter, August 2008; Media Campaign Improves Health in Cambodia; and "Two Radio Phone-in Programmes Encourage Cambodians to Talk about Taboo Subjects".

Teaser Image
http://www.bbc.co.uk/worldservice/assets/images/2008/02/080220khm_real_studio_200.jpg