Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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River Run

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River Run, illustrated by Tara Audibert, is a smoking prevention comic book from the Canadian organisation The Healthy Aboriginal Network. It is about a brother and sister who go to a camp that is teaching traditional aboriginal values and customs. Though the sister smokes tobacco when she is alone, she tries to hide her habit and insists that her brother is too young to try it. The camp staff explains the aboriginal tradition of using tobacco and how it differs from personal addiction to tobacco. It is designated as culturally appropriate by The Healthy Aboriginal Network.
Publication Date
Number of Pages

48

Source

Emailed press release from Sean Muir on November 30 2010; The Healthy Aboriginal Network website, accessed on February 25 2011; and email from Sean Muir to The Communication Initiative on November 23 2015.