SAfAIDS Media Information Pack - Southern Africa
Following recommendations from a three-country needs assessment and a Regional Editors Workshop in March 1999, Southern Africa Aids Information Dissemination (SAfAIDS) began producing media information packs to assist journalists in their coverage of HIV/AIDS.
Communication Strategies
The media packs are produced on a quarterly basis in English and Portuguese, and are widely disseminated throughout southern Africa. The packs include:
- Fact sheets with basic data, statistics, and information about how HIV/AIDS impacts on different sectors, like youth (e.g., why youth are at risk and vulnerable; the importance of sex education; the possibility of youth changing their sexual behaviour; the definition of "youth"; youth campaigns; rights of youth; why teenage girls and young women are at higher risk of HIV infection);
- feature stories written by journalists in the region that may be reproduced free of charge with acknowledgement. Feature summaries of approximately 300 words are available for radio broadcasters. One feature story, entitled "What's Love Got To Do With It?" profiles 16-year-old Chibi, who embodies the dilemma of many teenage girls in Zimbabwe: they recognise the dangers of unprotected sex but are under tremendous social and economic pressure to have sex;
- a glossary of frequently used terms and suggestions for appropriate language (e.g., "commercial sex worker," not "prostitute");
- story ideas that editors might consider assigning or journalists might investigate (e.g., stories exploring whether health services and governments are truly interested in implementing corrdinated policies and programmes to make commercial sex safer for sex workers, their clients and their families); and
- a list of links and resources in the region, including websites.
Development Issues
HIV/AIDS.
Key Points
Currently underway is an evaluation survey which seeks to determine how the packs are being used by regional journalists to assess ways to increase their usefulness.
Sources
Letter sent from Aulora Stally, Media Manager, SAfAIDS, to the Communication Initiative on February 21, 2002.
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