Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Safe Sex Among Medical Students - Nairobi

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AIDSCAP (Aids Control and Prevention Project)engaged in an effort to train medical students in Nairobi in HIV prevention. The programme sought to identify students' knowledge, attitudes, and practices related to HIV/AIDS, as well as factors influencing behaviour change, through role modeling and discussion groups.
Communication Strategies

Facilitator couples were trained as focus group moderators. 119 medical students participated in a three phase program, with group discussions, surveys and two follow-up discussions and surveys. The discussion groups were mixed gender with each group modeling a different prevention technique.

The peer-oriented group discussion methodology used in this project was, at the time of the project's inception, novel. Student facilitators began group discussions with short presentations on their own sexual practices, and for this, training was needed to address these sensitive issues without inhibiting discussion. One event was a long-term educational process for 4 medical student coordinators. AIDS prevention education, personal risk assessment and interpersonal skills were determined to be of great relevance to medical students.

Development Issues

HIV/AIDS, Education

Sources

Final Report for the AIDSCAP Program in Kenya: Country Program Description, Family Health International AIDS Control and Prevention Project - Final Report for the AIDSCAP Program in Kenya. September 1992 to December 1997 pages 159-161. A project funded by USAID.