Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 25 years ago
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Scout Organisation for Youth Reproductive Health - Arab States

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A UNFPA funded a project from 1998 - 2000 called "Integration of Youth Reproductive Health into Boy Scouts & Girl Guides Education & Community Development Programmes".
Communication Strategies
Partner Boy Scout and Girl Guide Associations, at no cost for the Project, implemented awareness creation and information activities: 2377 Girl Guides, 4790 Boy Scouts and their parents were informed and sensitized to adolescent RH issues, in addition to young people (about 8000 boys and girls).) Presentations, lectures, group discussions, songs, public awareness campaigns, marches, door to door contacts, drama shows, song festivals and drawing/ poster exhibitions, celebration of international events (such as World AIDS Day, World Population Day , Women Day,..etc) have been used to advocate for and educate about adolescent RH issues. Produced a RH training guide for BS/GG leaders with sample participatory activity sheets. The project established a regional network of 47 trained Boy Scout and Girl Guide Commissioners/ Focal Points from Jordan, United Arab Emirates, Bahrain, Tunisia, Sudan, Morocco, Lebanon, and West Bank and Gaza. It is to be noted that Palestinians withdrew from the network due to their special circumstances and were replaced by Lebanon. All partner Boy Scouts and Girl Guides Associations adopted Adolescent Reproductive Health and incorporated it in their regular current educational and community development programs. RH committees have been established at the central national and local levels .