Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Servicio de Capacitación en Radio y Televisión para el Desarrollo - Bolivia

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Under the auspices of the Universidad Católica Boliviana, the Radio & Television Training Service for Development (SECRAD) provides training in planning, producing, and evaluating communication materials and strategies that seek to improve people's standard of living.

The main objective of the programme is to make information available to all Bolivians through training programmes and production on radio, video, and television. SECRAD also works to empower educational communication for development through as consulting, research work, and documentation.
Communication Strategies
SECRAD's activities focus on training in audiovisual management and production (radio, video, and TV), promotion in different sectors of the society, and development of a culture of critical response to the information the media provides. The organisation also produces audiovisual materials that aim to solve actual problems and facilitate development for social change. Documentation and supporting materials (audiovisuals, printouts) are maintained.
Key Points
Established through a Presidential Resolution issued in 1986, SECRAD is based at La Paz but has a national scope through the Universidad Católica Boliviana. SECRED was founded with support from UNESCO's International Communication Development Program (PIDC).
Partners

Universidad Católica Boliviana.

Sources

The Universidad Cat