Social Marketing Institute - Global

Currently, it is planned that the Institute will learn about, develop and facilitate the application of the very best social marketing practices in a wide range of settings all over the world. When fully operational the Institute will undertake the following activities: 1) provide onsite team-based strategic guidance to programmes, organisations, businesses and foundations wishing to apply social marketing approaches to their particular issues and problems; 2) Carry out and disseminate research on social marketing best practices; 3) Train and educate practitioners; 4) Sponsor academic research, sabbatical affiliations, and conferences to take social marketing to the next level of sophistication and impact; 5) Provide opportunities for corporate marketers to apply their skills to social issues they care about; 6) Provide connections and leadership to social change professionals, commercial marketers, academics and funders eager to exchange ideas about social marketing practice and its potential.

Organisation and Operation - The Institute will have a full time staff and will be overseen by a Board of Directors. It will be funded by foundation grants, fees for conferences, publications and membership subscriptions. Subscribing members will receive a wide range of benefits and will be entitled to nominate individuals to serve on the Institute Advisory Committee, which will provide guidance for the Institute's consulting, research and conference activities.