Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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Speak Your Mind - South, South East, and East Asia

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In 2002, MTV Networks Asia teamed up with UNICEF and the Levi's® Brand to launch the Speak Your Mind Campaign, which was designed to encourage youth from the Philippines, Indonesia, Thailand, India, Korea, Taiwan, China, and Japan to communicate about issues that are important to them, such as HIV/AIDS, education, and their rights. To culminate the campaign, MTV channels in Asia delivered 24-hour youth-related programming in celebration of Youth Day, August 1.
Communication Strategies
On the Speak Your Mind site, schedules were posted detailing the 24-hour youth-related programming. As part of the campaign, MTV hosted 11 interactive 'Speak Your Mind' websites, where young people were invited to take part in forums and other online activities. Further, 12 Asian youth were selected as ambassadors of the campaign; they flew to New York to present the "Speak Your Mind" Asian Youth Charter to the United Nations Secretary General Mr. Kofi Annan at the UN Headquarters.

Youth Day activities were organised on a country-to-country basis. For example, the Malaysia 'Speak Your Mind' youth representatives distributed limited editions of Asian Youth Day badges to areas around the flagship Original Levi Stores.
Development Issues
Youth.
Partners

MTV Networks Asia, UNICEF, Levi's®.

Sources

ONEWORLD Radio AIDS Network Newsletter, No. 11, May 2003 (forwarded to The Communication Initiative by the Europe Association mondiale des radio diffuseurs communautaires (AMARC) list server on June 10 2003 (click here for a summary of the posting); and Speak Your Mind site.