Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Street Theatre Project - India

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This street theatre project for sexual health education is a programme of the Naz Foundation located in New Delhi that was established with the objective of developing a model which would utilise mime, movement and the provision of advice and education in local city areas to develop awareness of HIV/STD's and encourage informed reproductive and sexual health practices to minimise rates of infection.
Communication Strategies

By utilising dance and movement as a medium of education, a culturally appropriate methodology of education based on grassroots involvement was created. Street theatre was performed targeting youth.
Development Issues

HIV/STD's, reproductive and sexual health, youth, safer sexual practices
Key Points

The theatre format develops participatory educational performances in an area where open discussion about sexual behaviours is often taboo, yet informed debate is practically difficult utilising current models of education. This format also enables audiences to get accurate information and access individual advice.
Partners



Department for International Development, The Naz Foundation

Sources

Adam Burke. Communications & Development, a Practical Guide. London: Department for International Development 1999, pg. 57