Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Travelling Documentary - India

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A collaboration involving United Nations Volunteers, this programme involves taking the documentary format to the people of India by screening documentary films. The project works by collecting films made by independent filmmakers and organisations (both governmental and non-governmental) and showing them to school/college/university students, suburban groups (like those in Nangloi, Mangolpuri, Trilokpuri, etc), and industrial townships.
Communication Strategies
Films to be screened are assessed according to their content and the target group they address, while still chosen to broaden the perspective of a diverse group of viewers. Other criteria for films include clear language and evocative styles of production. Common areas of interest include issues of family or state, as well as national and international concerns. However, more controversial films, like those addressing questions about gender, justice, or water resources, are also shown to audiences consisting of different social groups.

Filmmakers and communication personnel are invited to present their films at the screening venues. This contact with audiences is meant to provide fresh insight into the anxieties and aspirations of particular social groups, possibly helping to shape the design of future communication projects.
Key Points
The impact of the screenings will be assessed and posted on a website (which is, as of this writing, still under construction). Click here to view the site.

Films screened in August, 2002, included Present Tense Future Imperfect - Raqs Media Collective, Bol - Drshti Media Collective for ICRW, and The Water Trail, Rajasthan- Sanket Productions for Zee Network.
Sources

Letter sent from Sanjay Maharishi to The Communication Initiative on August 21, 2002.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

would like to see more such initiatives

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

would like to see more such initiatives

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

the site mentioned here should be launched soon. an initiative like this is hugely awaited.