Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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TV to Prevent HIV/AIDS

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In an effort to prevent the spread of HIV/AIDS, The United Nations Development Program (UNDP)-Swaziland and the Population Media Center (PMC) have entered a partnership to build the capacity of three popular television programmes in Swaziland. The effort includes workshops focussing on the producers of three TV shows (Swazi View, Coca Cola What's Up?, and the evening news) in order to encourage increased attention to reproductive health issues.
Communication Strategies

In October 2002, a PMC team held two workshops in Swaziland. The first workshop, a three-day strategy development session, enabled representatives from various organisations to present their communication strategies, approaches, and activities. The purpose of this workshop was to foster the creation of a national communications strategy for HIV/AIDS to guide all organisations and government ministries and bring overall coordination. The second, two-week workshop, was designed to train the creative teams from the three television shows in methods for entertaining while educating, as well as in production skills.

Development Issues

HIV/AIDS.

Key Points

According to organisers, approximately 38% of the adult population in Swaziland is HIV-positive. Thirty-four percent of pregnant women are HIV positive; 10,000 Swazi children are likely to be newly orphaned every year over the coming decade. Among people with STDs, 70% are HIV-positive, and among those with TB, 80% are HIV-positive. The disease has afflicted 90% of all people occupying hospital beds.


PMC is a non-profit organisation that focusses on motivating people to have smaller families through family planning, increasing HIV/AIDS prevention awareness, and elevating the status of women.

Partners

PMC, UNDP-Swaziland.

Sources

Press release sent from William N. Ryerson, President of PMC, to The Communication Initiative on October 8 2002.