Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Urban Youth Project

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Urban Youth Project (UYP) is a sexual and reproductive health campaign targeting unemployed youth, commercial sex workers, orphans and street children in Southern African countries. The project is part of Telling the Story a sub-regional technical support project of Southern African Youth (SAY) Initiative to improve HIV/AIDS awareness among youth in the region. It focuses on young people aged between 12 and 26.
Communication Strategies
UYP encourages young people to set goals and take control of their lives through income-generation projects, peer-education training and the promotion of youth-friendly health clinics. Local groups for sports, music, theatre and traditional dances are involved in the project. The project is driven by young people, each township has a taskforce, responsible for setting the project's agenda, along with the health ministry, non-governmental organisations, community groups and the United Nations.

The UYP project aims to educate out-of-school youth about adolescent sexual and reproductive health (ASRH). “Participants mostly come from poor and dysfunctional families.”
Development Issues
Youth, Health.
Key Points
The project objectives include:
  • building connections with local community organisations, especially those working with inner city youth and communities of colour;
  • creating a forum for all young people to give voice to their personal viewpoints and concerns through monthly open mic events.
  • working with a group of young fathers on various community issues, and developing/implementing workshops on these issues.
Partners

United Nations Foundation (UNF), United Nations Fund for International Partnership (UNFIP), UNAIDS.

Sources

AIDS Education Global Information System website on April 22 2005.