Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Video for Women’s Voices (SEWA) - India

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A festival of video films made by rural women who have been trained by the Self-Employed Women's Association (SEWA) of Ahmedabad was showcased in New Delhi in early 1999.
Communication Strategies

Video has become an integral part of SEWA's activities. It is used for income generation, employment, trade union movements, occupational health, wage negotiations, legal interventions, teaching new skills and advocacy for policy change.
Development Issues

Economic development, women, education, rights.
Key Points

Most of the women were poor and illiterate and clearly recognised the value of video as a tool for empowerment - to document grassroots issues, explore solutions, and to disseminate new techniques and skills to other communities.
Partners



Supported by National Foundation for India (NFI), an independent grant making foundation working with civil society organisations to augment community capability to address poverty related issues through a wider audience.

Sources

Paper provided by Nirupama Sarma to The Communication Initiative.