Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Virtual Development Center

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The Virtual Development Center (VDC) was founded in 1999 as a programme of the Anita Borg Institute for Women and Technology. The Institute is a nationally recognised non-profit organisation promoting a greater role for women in technological development. The VDC was originally created as an Institute partnership with three universities and sponsors. It has since developed into a collaborative network of ten colleges and universities from across the United States that draws technical and non-technical women and their supporters together by linking technology creation and social impact. This connection is reinforced through the active engagement of local communities. The VDC programme addresses its objectives through the support for, or creation of, project-based, undergraduate engineering and computer science courses offered for credit at institutions of higher learning. Guided by several concepts and fresh communication processes, VDC participants create technology-based products that build on the ideas and vision of women of all ages and from all walks of life. By enhancing the voice and priorities of women, the VDC strives to develop technology which has benefits and applications for all people.
Communication Strategies
The annual cycle at each VDC site begins with an Innovation Workshop in which local community groups meet with students and faculty to generate ideas for needs-based technology products. These external groups are predominantly female or provide service to women and their families. After completion of the Innovation Workshop, students spend one or two terms working with these community participants and professionals from applicable fields to develop appropriate technology-based solutions. The combination of the Innovation Workshop and the academic course constitutes a VDC course.

Students from the VDC sites present the results of their work at an annual VDC Conference held each spring. In addition to presenting the technical merits of their project, students discuss challenges, offer possible enhancements for future teams, and develop relationships with potential employers and future collaborators. In turn, Institute sponsors enjoy the opportunity of being the first corporate representatives to interact with the VDC scholars, appreciating first-hand the context of their work, skills learned, products designed, and tangible contributions to community. By 2004, 427 individuals had attended the conferences which featured presentations on 120 projects.

The VDC programme has been modelled after other more traditional service learning courses, but the VDC has also developed distinctive teaching and learning methods which specifically work to engage women's perspectives and priorities in the generation of new technologies and applications.
Development Issues
Women, Technology.
Key Points
From just three schools in 1999, the VDC has evolved into a growing network of schools offering VDC courses, a total of ten in 2005. At the end of 2004, these institutions and their programmes had generated a substantive record of achievement, including:
  • 31 Innovation Workshops were delivered to 800 students, faculty and community representatives.
  • Over 370 students had completed VDC-related courses.
  • Of the approximately 30 VDC courses, 14 were all-female; in most, women were the majority.
  • Over 50% of Workshop participants were from external communities, with the majority of attendees being women or girls (74% in 2003- 2004).
  • Over 1,500 ideas were generated, ranging from a smart bus shelter addressing women's needs for safety and warmth, a whole family calendar manager, to a faster, safer way of moving wheelchairs on and off aircraft.
  • Over 120 projects were undertaken, driven by needs from over 30 community groups.
  • Numerous corporate employees have been directly involved as student project mentors and Leadership Team advisors.
In Innovation Workshop survey summaries for 2003-2004, 89% of participating students indicated their experience with the workshop strengthened their decision to pursue their current major. Most of these students were juniors or seniors and presumed to be already committed to graduate. This outcome signals a potential for increase in the numbers of students finishing in engineering, as well as going on to graduate school.

Perception change is a key indicator of this increased engagement of students in technical fields. In pooled data from workshop surveys for 2003-2004:
  • 41% reported broadened personal understanding of what technology 'is';
  • 79% realised that they can demand more of technology, and;
  • 67% revealed increased interest in creating technology.
Anecdotal evidence strongly supports that participation in the VDC is a significant motivator contributing to the retention of computer science and engineering students, especially women.
Partners

Anita Borg Institute, Microsoft, Sun Microsystems, Hewlett-Packard.