Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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WETV - Canada

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WETV produces and distributes television programmes on issues of sustainable development, with a focus on the human environment, including popular music and drama. The network is operated by WETV Network Corporation, based in Ottawa, Canada.
Communication Strategies

Programmes are provided, currently, to 38 partner television networks and stations, mainly in developing countries, in English, Spanish and Portuguese. Distribution is through video-tape and, in the Caribbean, by satellite. The WETV Foundation, a not-for-profit based in Canada, also organizes training for independent producers in the South and arranges special coverage of events such as UN world conferences.
Development Issues

Human rights, economic and sustainable development.
Key Points

Programmes are sourced, mainly, from independent television producers in the South, and from UN and other development agencies.
Partners



WETV Foundation receives support, through programme sponsorships, from a number of national and international development agencies.

Sources

Letter from WETV Foundation to The Communication Initiative and WETV web site.