Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Women's Access to Health Campaign

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From 2003 to 2005, the Women's Global Network for Reproductive Rights (WGNRR) coordinated the Women's Access to Health Campaign: Health For All, Health For Women! in collaboration with the People's Health Movement (PHM). The campaign demanded that women's right to access health be respected - through comprehensive primary health care systems and social and economic policies that take into account women's reproductive and sexual health needs. Each year, core activities were elaborated around the International Day of Action for Women's Health. Campaign materials to support network members and other interested groups have been produced and disseminated online and in printed format.
Communication Strategies

The campaign focuses on the specific objectives articulated in the Alma Ata Declaration of 1978 for the implementation of Health for All, such as: universally accessible health care; community participation; affordable and appropriate services; plans integral to social and economic development prevention, promotion, and curative care; and inter- and multi-sectoral collaboration. The central campaign strategy is pointing out what is missing from that framework in terms of women's health. The campaign also works to show solidarity for the concept of primary health care.

To cite one example, the 2003 campaign was directed at national governments. Materials, all of which were made available online, included the 2003 Call for Action (Governments: Take Responsibility for Women's Health! Primary Health Care and Women's Reproductive and Sexual Rights: Where are we today?); background material on the campaign; the Alma Ata declaration on Primary Health Care; a campaign sign-up sheet; and a poster. Activities, meetings, and conferences were organised. Participants regularly received updates; the reports/articles they submitted were distributed in order to stimulate and inform each other.

Development Issues

Women, Gender, Health, Rights.

Key Points

According to organisers, since 1993 the World Bank (WB) has taken a greater role in the development and implementation of health policies for developing countries; in contrast, the role of the World Health Organization (WHO) has diminished. They claim that "Government health policies, with the support of WHO and the WB, have been redirected to focus on privatisation, cost-effectiveness and the development of public-private partnerships in the provision of health care. This development has dramatically affected peoples health in economically poor countries and specifically women's health. We find that the under the prevailing circumstances governments have had little say in protecting the needs and interests of their people since they are or claim to be dependent on the Bank for loans and hence have to agree to the conditions placed by this institution." These concerns motivated the 2003 Call for Action.

Organisers clarify their goals as follows, "While we wish to address womens needs for basic services..., we also want to address the enabling conditions that are essential for women to enjoy good health. International and national policies that result in greater poverty of populations and an ever-growing gap between the rich and the poor, as is currently the case, have a direct impact on womens possibilities to stay healthy or enjoy their reproductive and sexual rights."

WGNRR is an autonomous network of groups and individuals worldwide who aim to achieve and support reproductive rights for women.

Partners

WGNRR and PHM. The campaign is sponsored by Novib, Hivos, NCDO (Nationale Commissie voor Internationale Samenwerking en Duurzame Ontwikkeling, or National Committee for International Cooperation and Sustainable Development), KerkinActie, and the Dutch Ministry of Foreign Affairs.

Sources

Campaign page on the WGNRR website, October 8 2003; and PHM website, April 27 2010.