Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Women's Rights Programmes

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ABC Ulwazi and the Foundation for Human Rights implemented a project with the goal of putting women's issues on top of the broadcast agenda by translating existing women's rights radio programmes ("Fight Against the Fist" and "Talking Man, Talking Woman") into other South African languages. These programmes were initially produced in English only, but were made more accessible by being made understandable to a greater number of South Africans.
Communication Strategies

The project made pre-existing material about women abuse and domestic violence available to more South Africans by translating it into many of South Africa's official languages. In this way, the messages can be better received and understood by listeners. "Characters are easier to identify with when they are speaking in your language and have names and idiosyncrasies that are relevant to your culture and situation. Drama itself is an excellent format to convey abstract or difficult themes to a wide listenership."


"Fight against the Fist" is a 6-part radio drama series about domestic violence that covers issues such as what constitutes domestic violence, the effect of domestic violence on children, police involvement, and getting an interim order. "Talking Man, Talking Woman" is a radio series of dramatised plays that address gender equality from a different perspective - in a subtle but (hopefully) persuasive way.


Both series were translated into Zulu, Xhosa, Afrikaans, Sotho and Tswana and redistributed to a network of 50 community radio stations around South Africa.

Development Issues

Domestic Violence, Women, Rights, Gender.

Partners

ABC Ulwazi and the Foundation for Human Rights.

Sources

Letter sent from Tammy Baldwin to Soul Beat Africa on February 11 2004.