Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Women's Voices, Powering Change Project

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In 2015, Internews launched a 5-year project to assemble a global network of collaborators to: increase women's leadership in the media and information and communication technology (ICT) fields; improve the quality and coverage of information on women's issues; and ensure safe access to information and the internet for women and girls. Building on Internews' existing network and contacts, the project will offer women working in media in the developing world an online platform to share information and network in-person and through virtual training, as well as the opportunity to write stories and attend relevant international and regional conferences.
Communication Strategies

The focal point of the project's work will be a global network of collaborators who will address and respond to pressing questions related to women in the media. The project seeks to address the following issues: "How can we best develop and support new women leaders in the information, media, and technology sectors? How can we improve the safety and security of women in the media and information environments? How can we inspire quality coverage of women's and girls' voices and issues worldwide? How can we build a movement for women’s leadership that produces change at the local levels?"

Many of the women Internews works with and supports operate in isolated contexts. This new network and online platform is designed to help facilitate relationships with colleagues around the globe, as well as provide professional development opportunities, ongoing support, and mentorship. The platform is intended to act as a global community resource centre, allowing members to communicate safely, share their work, participate in training opportunities, and access a repository of information and resources on issues and stories related to women and girls.

Key approaches include the following:

  • engage civil society organisations, such as women's groups, to serve as a technical resource for local media and advocate for ongoing inclusion efforts, as well as seek champions among men who are committed to greater gender equality;
  • expand existing training programmes around ICTs with women and girls, build tools to ensure they can access the internet safely, and expand training on digital safety and security for women and girls; and
  • use Internews' proven research methodologies, based on human-centred design and a comprehensive understanding of the information ecosystem, to focus on the needs of women leaders working in the media and information industries.

Internews has set a goal to increase the number of women leaders they currently work with (33% of total), raising that percentage each year until this is 50%. To do this, the project will include providing both in-person and virtual training for women leaders on topics that range from basic journalism and storytelling skills, data journalism, revenue generation, leadership skills, and digital media strategies. Other strategies will include support for internships for young women and adolescent girls who are interested in entering the media and ICT fields, advocacy for gender equity in professional development opportunities, and, where local information and labour laws restrict the rights of women, advocate for legal changes.

Development Issues

Women, Gender, Media

Key Points

The project website offers the following data around women in the media, among other statistics:

  • "Worldwide, only 27% of the top management jobs in the media sector are occupied by women. Among reporters, 36% of the jobs are held by women."
  • "Globally, women hold just one third of full-time media positions, and even fewer work in ICT and media management positions."
  • "Only 21% of women in the developing world have access to the Internet."
  • "Only 24% of the people we read or hear about in print, radio, or television news stories are women or girls, while even fewer are showcased in online news media sources."
  • "Just 13% of all news stories globally specifically focus on women or girls."
  • "A full 80% of the “experts” interviewed by the news media are men."
Sources

Internews website on June 10 2015.