Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
2 minutes
Read so far

Youth Together Against AIDS - United States and Africa

0 comments
Youth Philanthropy Worldwide (YPW) is working with the Firelight Foundation to enable high school students in the United States to connect with their peers in Africa, to the end of helping communicate the reality of HIV/AIDS and combating stigma. Three USA schools are partnering with African youth who are part of community-based programmes that help children affected by HIV/AIDS in Uganda, Rwanda, Kenya, Cameroon, and South Africa. Highlights of this programme include a pen pal exchange, a youth grantmaking project, and peer education.
Communication Strategies
The Pen Pal Exchange is designed to be an opportunity for youth to connect across continents. While practicing letter writing, students share their lives and learn about the lives of their peers. It is hoped that this relationship, beyond its own merit, will help students find individual and cultural similarities, appreciate their differences, and develop an interest in formerly remote situations, such as the impact of HIV/AIDS on Africa. Students are encouraged to practice a "photovoice" technique - that is, to use cameras to capture themselves and their lives so that they can better share "their story" with their pen pals. On the Youth Together Against AIDS site, a pen pal programme newsletter (in PDF format) includes a section called "Voices of Pen Pal Students", in which youth from Africa and the USA exchange poetry and other reflections on issues like discrimination against people with AIDS.

The young participants have also learned about strategies for addressing HIV/AIDS through a grantmaking programme. In this exercise, each USA group worked as a team to create a project designed to either educate their peers about HIV/AIDS in Africa or to raise funds to assist groups dealing with AIDS in Africa. Proposed education projects have included a youth-run radio show, puppet and theatre productions, and the creation of posters, pamphlets, poems and songs, all focussed on educating youth about HIV/AIDS. The young people described the goals of these activities as not only preventing and highlighting risky behaviour, but also de-stigmatising those infected with the disease and promoting conversation between youth and adults. The youth then wrote a grant proposal requesting funding (maximum of US$250) to support their project. This process was designed to encourage both critical analysis of what makes youth outreach effective as well as creative strategies to achieve their goal.

Next, each team was sent a group of proposals to evaluate. They recommended to organisers which project they thought deserved funding and why. This provided an opportunity for them to see what kinds of projects their peers had come up with, and to experience the process of deciding how to use limited funds. The groups whose projects received peer recommendations earned the full funding of $250; the groups who participated in all segments of the exercise received a seed grant of $75. These groups will this money to carry out a service project, which they will share with other groups through the programme newsletter and the Youth Together Against AIDS site. The website carries this message: "Send us your letters, photos, poems and artwork, and we will post them here to be shared with all the other youth participating. We hope to soon add a forum where youth can talk to each other."
Development Issues
Youth, HIV/AIDS, Stigma, Cross-cultural Exchange.
Key Points
Organisers say that youth involvement in HIV/AIDS prevention - by educating their peers - is critical. According to UN statistics, half of all new infections now occur in people between the ages of 15 and 24.
Partners

Firelight Foundation and YPW.