Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Zibonele

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Zibonele is a project that aims to provide health care and health information to the people of Cape Town, South Africa through interpersonal interaction and community radio broadcasting. The project is carried out by community health workers, particularly those who specialise in women’s health and rehabilitation.
Communication Strategies
A key focus of Zibonele is on community-based health care and use of face-to-face exchanges to stimulate health awareness for behaviour change. "Zibonele feels that its greatest strength is that the project is 'community owned' with the employees all coming from and serving the community." Namely, Zibonele's 15 community health workers and 3 women's wellness workers were elected from the Khayelitsha community, an informal settlement outside Cape Town; together, these personnel treat minor ailments, operate a referral system to other specialists and hospitals, and provide the community with health education. The health education takes the form of one-on-one counselling as well as workshops covering topics such as breast feeding and tuberculosis. The workers also operate the Community Based Distribution (CBD) project, through they provide contraception and reproductive health education. In addition, community rehabilitation workers are trained to work specifically with disabled people. They offer physical therapy assistance, make referrals, organise disability grants from the government, and, in general, help optimise the physical environment of the individual.

Home-based visits are one means Zibonele uses to reach community members who may otherwise have difficulty receiving health care and health information. Specifically, the womens' wellness workers specialise in women abuse and pre- and post-natal home visits. These workers are trained to deal with the emotional as well as the practical issues arising from abuse and violence. New mothers are assisted in initiating breast-feeding, bathing the child, and in meeting other relevant needs.

Zibonele uses entertaining methods to reach children with health information. Through the Child-to-Child Programme, children ranging from 5 to 13 years of age are engaged in health education through songs, cultural dances, and the dramatisation of relevant topics. Participants are encouraged to use these songs and skits to spread health or life skills messages to other children or to their families.

This project also draws on community media - Radio Zibonele - to spread health messages to the community. The broadcasts cover a wide range of issues pertinent to the community, and feature health and life skills programmes, as well as youth programmes. The radio station operates independently of Zibonele and is sustained through income generated from advertisements on the station.
Development Issues
Health, Children, Family Planning, Women.
Partners

The project was initiated in 1992 as a joint project between the University of Cape Town's Community Health Department, Students Health and Welfare Centres Organisation (SHAWCO), W. K. Kellogg Foundation, European Union, South African Christian Leadership Assembly (SACLA), Health Care Trust and the Progressive Primary Health Care Network (PPHCN).

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