Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

ZINC+ORS Website

0 comments
Image
SummaryText

This website is a repository of materials on the use of the mineral zinc and oral rehydration salts (ORS) to treat childhood diarrhoeal diseases. The website offers this advice on the use of materials available for free downloading on this website (See video below for a guide to site use): "By using and adapting the resources we've created and tested, you can help protect children from the dangers of dying from diarrhoeal diseases. We want you to be as effective as possible in selling your Zinc+ORS products or educating mothers about why they should use these products. Here’s a quick video to get you started."


The site has materials listed by country: Uganda, Nigeria, and India, and then a general Africa section. It has these recommendations for use of its videos, posters, and training materials, a marketing toolkit, further resources: "We want you to translate, customize, and adapt these resources so they can be the most help to you and your work. You might want to:

    Add local product shots and logos of your organization.

    Consider differences in:

  • Language, customs and strategy
  • Availability of product types and dosing (syrups vs tablets; 10mg vs 20 mg, and so on).


And if you show us what you've done, we can post it for others to see as an example of how they can adapt these tools themselves!"


This video is a sample from the site:

Languages

English, French

Source

HC3 I-Kit website, September 24 2014.